Here's to the Ladies!

     Aside from being a place where you can see the Toyotas of Tomorrow, yesterday was also Women's Day at the Auto Show. The focus of Women's Day is to increase engagement from females with the show, and it seems to be working. Attendance at the show had trended towards a 60/40 gender split in favor of Men, but over the last few years, the female attendance rate has been gradually going up. To this end, cars with special convenience features have been gaining traction at the Show, such as cars that open up in back using only the touch of a remote button. This innovation makes everyone's life easier, but "Especially a mom, a mom's life is in the car, because you've gotta take your kids different places, you've got to have your own piece of life, and you've got to be comfortable in the car.," said Ronni Roseman, an attendee.

     Beyond offering convenient cars, there was also a program entitled "Women Driving Excellence". This featured various segments throughout the day, all devoted to celebrating women in one way or another. At 11 AM, Nissan offered up its Honoring Trailblazing Women Presentation, where Andrea Metcalf was the MC for a panel featuring Dr. Suzet McKinney, Lucy Moy-Bartosik, Dorri McWhorter, Debi Lilly, Anita Alvarez, and even ABC-7 reporter Janet Davies. After that, there was a session with the ladies of the ChicagonistaLIVE Show, there to talk Auto Show, hand out prizes, and make their presence known. Wrapping up the Women's Day fun was a Social Video panel put on by Verizon, where Beth Engleman and Shawna Coronado shared some tips for putting together good videos. All told, Women's Day 2015 helped to reach out to more Women, who turn in to more customers, who ultimately turn into more car owners. And that's the ultimate goal at this Auto Show. Stay with Chicago 365 for more updates as we head into the second half of the Auto Show.

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