It's a Good Time to be a Rambler

     Going to the Final Four has some prestige to it. Going to the Final Four as an 11 seed has a LOT of prestige to it. Like if Elvis walked in levels of prestige. And Loyola University has been reaping those benefits. Let's start with the obvious: memorabilia sales. The campus gift store has been bursting at the seams with Rambler fans wanting to get their hands on all the hottest Final Four apparel. So much so that the company running the store has had to call in reinforcements from other locations to handle the crowds. And even beyond that, there have been numerous satellite locations popping up around the city where fans can get their hands on Loyola gear. Beyond that, Las Vegas is the latest town to fall in love with the Ramblers. Loyola is by far the hottest team on the gambling books, attracting far more tickets than Michigan, Villanova, or Kansas. And they're loving Loyola on the internet too. Visits to the school's website have increased by 400% over last year. That bump in visibility is also leading to a bump in applications, which is a similar experience to what other 11-seeds have experienced after making it this far. It doesn't hurt that they have Sister Jean too.