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Monday, February 20, 2017

Heroes Drive with Chevy

     The Chevrolet exhibit at the 2017 Auto Show has all of the things that you would expect from a premier automobile brand. Cars, displays of their earned awards, turntable exhibts with spokespeople.  But this year they have something more. Something almost...heroic. Maybe it's the Giant Lego wall with the Batman mini-figure climbing the wall as the Bat Signal morphs into the Chevy logo. Maybe it's the full-size Batmobile built out of Legos. Perhaps it is the building station where kids can build their own Lego Batman models to take home. Or maybe it's a green screen where guests can be photographed and transported into the shoes of some of their favorite sports heroes. But maybe, just maybe, the extra difference is the fact that Batman himself is wandering the space offering to take selfies. All I know is that walking around the Chevy exhibit today I feel safer than you would riding in one of their cars.

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